The Reluctant Prospector

head_left_image

Would you rather annoy 30,000 or impress 300?

Cold-calling

If you hang out here much, you know how I feel about the traditional numbers game of prospecting, specifically cold-calling.

Blech.

A business model based on being rejected far more often than you're welcomed and calling it a game?

Blech.

I don't think anyone who cold-calls imagines that his or her calls are welcomed by the majority of the voices on the other end of those telephone lines. When you commit to a cold-calling business-building strategy, you have to acknowledge that you will annoy a lot of people. But that's okay, they say, because the end justifies the means. It's okay to annoy a lot of people as long as you end up with a little business for yourself when the day is done.

So, I'm thinking.

What if, instead of striving to annoy cold-call 100 people a day, you strive to impress one person a day?

At the end of the year, the cold-caller will have annoyed more than 30,000 people... but you will have impressed more than 300.

Who do you think is a better source of future business for you? Thousands of annoyed people? Or hundreds of impressed people?

 

RELATED BLOGS
Does the End Justify the Means?
Impressing versus Touching
Real Estate is Not a Numbers Game

It's Here!

 

The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!

 

 

 

 

 

 

 

 

Comment balloon 99 commentsJennifer Allan-Hagedorn • September 21 2010 06:59AM
Would you rather annoy 30, 000 or impress 300?
share
If you hang out here much, you know how I feel about the traditional numbers game of prospecting, specifically cold-calling. Blech. A business model based on being rejected far more often than you're welcomed and calling it a game… more
"I'll Take Great Care of Your Business" versus "I Need…
share
Yesterday I promised to follow up on my blog " You Gotta Ask for What You Want, Right? Eh, not always " I ended the blog with the assignment to read thru some of the more popular Referral-Begging scripts, and then say them out loud… more