The Reluctant Prospector


Do You Really Have to List to Last? A Free SWS Teleseminar with Guest-Host Jim Kimmons

"You Have to List to Last!" free teleseminar

Ever heard that before? Probably so - most real estate agents have heard this advice from their well-meaning mentors, trainers, gurus and associates. It simply means that if you don't have listings (that is, that you represent sellers), you won't succeed in your real estate career.

There are plenty of reasons industry pundits feel this way, and some of those reasons are absolutely valid. As a solo agent, you can probably handle far more active listings than active buyers. Listings have the potential to generate even more business, both from sellers who see your sign in their neighbors' yards and from buyers who call you to inquire about your listings. Listings give you something to advertise in print media or online. And there's just something about being a strong listing agent that feels more "mature" than being a strong buyer agent.

My feeling on the matter is that an ideal business model has agents working with both buyers and sellers, more or less equally. After all, the purchase transaction and sale transaction of a home are two sides of the same coin - you can't sell a home without a buyer and you can't buy a home without a seller, and the more you know about the other side of the transaction, the better you're able to advise and support your buyer or seller client.

But the fact is that not everyone is well-suited to be a listing agent! Yes, I said that out loud. Some agents will be far happier and therefore more successful working primarily with buyers and there's nothing in the world wrong with that!

This Thursday, May 5th, Jim Kimmons, the real estate guru(!) and I will talk about the myth of Listing to Last and help you decide if working primarily with buyers might be a good fit for you, and we'll all learn more about Jim's own exclusive buyer broker business model in Taos, New Mexico.

Join us? 

Date: Thursday, May 5th, 2011
Time: 8:00am Pacific / 9:00am Mountain / 10:00am Central / 11:00am Eastern 
Duration: 60 - 90 minutes
Equipment Needed: A computer with a high-speed connection and speakers or a telephone
Cost: Free to attend live, but you must register, HERE.

It's Here!


The More Fun You Have Selling Real Estate, the More Real Estate You Will Sell! 
(True Story)
Order Your Here!









Comment balloon 7 commentsJennifer Allan-Hagedorn • May 04 2011 08:26AM


I have met a few agents (FEW).. (did I say few??)  that would rather work with buyers and not deal with listings and the headaches involed with them.  I do agree that you want to have a nice blend to be a well rounded agent, as a seller, why would you list with some one that did not sell? 

Posted by Robert Rauf (HomeBridge Financial Services (NJ)) over 9 years ago

Jennifer - What a timely post (at least for me).  I'm very interested in this topic and have registered and am putting it on my calendar for tomorrow.  Looking forward to hearing more about this topic.

Posted by Donne Knudsen, CalState Realty Services (Los Angeles & Ventura Counties in CA) over 9 years ago

Jim's background should provide us with some great input here from our Resort aspect.  It's on Jennifer, the calendar that is!

Posted by Kevin J. May, Serving the Treasure & Paradise Coasts of Florida (Florida Supreme Realty) over 9 years ago

When a baby is being formed in a womb, there comes a point when the sex is determined...the fetus will either be a male or female.  I have always thought that agents first entering the business also reach a point where they make a decision to be a listing or buyer agent.  Buyers are tempting due to the thought of a quick commission, sellers are tempting due to the possibility of getting both sides. 

Whether the agent chooses to concentrate on buyers or sellers, it does take a lot of learned skills and techniques combined with God given talents, to be good at it.

Overall, the listing agent requires a few more skills than the buyer agent, and therefore it may be one of the reasons why agents may choose to work strictly with buyers. Of course, having to tell sellers what they need to hear and not what they want to hear is a whole different issue.

So it comes down to this...agents do choose to become proficient with either buyers or seller.  Yes, some agents claim to be comfortable working with both, but the truth is every agent favors one or the other. 

Think about this.....Beth does a wonderful job helping Bob and Mary find a house.  When it comes time to move and sell their house they remember Beth, even though she has not stayed in touch with them, they still list their house with her.  To their dismay, something has happened! Beth is not the same agent she appeared to be when she was helping them purchase. All the other houses seem to be selling but Bob and Mary's house is not. 

What Just Happened:  Beth's strength is being a buyer agent not a listing agent. Beth acutally hates the thought of having to make a call to the seller every week to tell them bad news. Beth is not good at marketing and does not have good tools set up on the internet or any where else to capture potential buyers for the house. Beth does nothing to market to the other Realtors. Beth is a terrible listing agent, but she was not about to pass up the possibility of earning a commission. 

There are exceptions to everything, and yes, there are some agents out there who do work well for both, but very few.

So, does an agent have to list to last....Let's look at it this way, the majority of Mega Producers in the industry are Top Listing Agents...they realized that listings are like trees. Trees have branches and so do listings.  If worked the right way, a listing can become a giant oak tree and can produce multitudes of buyers and listings for years to come. 

A listing agent can go on vacation and still make a lot of money because thousands of Realtors are working for the listing agent while he or she is on the beach.  When you are a buyer agent and you go to the're earning power has shut down. 

A good buyer agent can do well in real estate, but I would put a strong buyer agent up against a strong listinging agent any day of the week, and when all is said and done.....the listing agent is going to make far more money! 

Posted by Dennis Fessel over 9 years ago
Народ целый день сидит и смотрит дом 2 прямой эфир, сколько уже можно? Моя девушка сходит по нему с ума, подскажите что делать?
Posted by Pastastoneday over 8 years ago
Интересно что означает то, что приснилось во сне? И интересует что значит сон?В интернете много сайтв про сонник, но не спши всему верить.
Posted by Sisyfrili over 8 years ago
Изучаю компьютер и дошел до 1с предприятие обучение онлайн, и не как не пойму что делать и как правильнее.
Posted by Unemareekwale over 8 years ago

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